Gee Whillickers!

Entertaining or edifying stories and musings on the marketing, branding, design, technology and pretty much anything else we can fit in.

Xtravagantmas: Toys

Posted December 18, 2013, under Gee Whillickers!

Cars and jewelry are obviously extravagant gifts in any season, but there’s one type of purchase that’s uniquely Christmas: Toys. …

Haunted Couture

Posted October 9, 2013, under Gee Whillickers!

Putting together or buying a costume is a huge part of the fun of Halloween, for children and adults alike. …

The Movie Poster Master

Posted September 25, 2013, under Gee Whillickers!

Many of us here at Rigney Graphics enjoyed our childhood in the 1980s, during the rise of the neighborhood video …

Design Trends: Fancy vs. Flat Part II

Posted July 31, 2013, under Gee Whillickers!

In Part I, when we were talking about the current trend toward simplicity in UI design – so-called “Flat Design” – we’d …

Superbrands

Posted June 12, 2013, under Gee Whillickers!

The “chest symbol” motif is a universal signifier of a superpowered adventurer/crimefighter, and it’s a motif pioneered by DC Comics, …

Money

Posted May 15, 2011, under Gee Whillickers!, Inspired Ideas, Legacy

There may not have been any visuals, but the words and jingles were marketing magic for any gathered family!

Sausage

Posted March 15, 2011, under Gee Whillickers!, Legacy

“It looks good enough to eat.” An expression far too often exclusively applied to things that are inedible.

Phone

Posted September 15, 2010, under Ad Absurdum, Gee Whillickers!, Legacy

Gee Whillickers! Too Much Too Soon In 1964, the Bell System introduced the Picturephone, asserting that it was “a logical …

Pop-Ups

Posted April 15, 2010, under Gee Whillickers!, Legacy

Gee Whillickers! Snap, Crackle & Pop-up Pop Goes the Weasel Around 1995 or so, Netscape unleashed Javascript on the World …

Insta-After

Posted February 10, 2010, under Gee Whillickers!, Legacy

Gee Whillickers! Befores-and-Afters or How I Learned to Love the Bomb Not really. This tidbit has nothing to do with …

Radio

Posted December 15, 2009, under Ad Absurdum, Gee Whillickers!, Legacy

Jingle Tags If a tag line can define a product and make the product memorable, how much more effective would …

Shopping Bag

Posted November 15, 2009, under Gee Whillickers!, Legacy

Gee Whillickers! Aggravating Packaging Okay, you’ve melted your brain sifting through pages of products, and plodded through the online checkout …

Cauldron

Posted October 15, 2009, under Gee Whillickers!, Legacy, Spokescritters

Spokescritters! Dressing Up for Success Spokescharacters are like costumes for brands and corporations. Just like trick or treating, the more …

Safe

Posted September 15, 2009, under Gee Whillickers!, Inspired Ideas, Legacy

Gee Whillickers! A Pocketful of Lawsuits The 133-year-old design for the Levi’s jeans pocket has become the subject of numerous …

Slingshot

Posted August 15, 2009, under Gee Whillickers!, Inspired Ideas, Legacy

Gee Whillickers! David vs. Goliath In the story of David and Goliath, the young Hebrew David took on the Philistine …

Spy Gun

Posted July 15, 2009, under Gee Whillickers!, Gosh, That's Handy!, Inspired Ideas, Legacy

Most Americans know the Energizer Bunny. How could they not? It’s a campaign that keeps going and going. But, maybe not many in this country know or remember where the fluffy, animated toy mascot originated.

Deafening Sound

Posted May 15, 2009, under Gee Whillickers!, Legacy

Gee Whillickers! Which succeeded first? The product or the ad? Like “the chicken or the egg” proposition, one has to …

Glasses

Posted February 15, 2009, under Gee Whillickers!, Gosh, That's Handy!, Legacy

A design or layout should invite the viewer/reader in. However, it is not a valid application of this principle to make people press magazines against their noses or dent their ribs on their keyboards, squinting.

Name Tag

Posted August 15, 2008, under Gee Whillickers!, Legacy

Gee Whillickers! Domain Attraction There are approximately 50 million .COM domains registered. Let’s have a look at some interesting data …

Bicycle

Posted December 15, 2007, under Gee Whillickers!, Legacy

You know the Spirit of Commerce smiles widely when an add-on like an iPod hookup becomes the deciding factor in a car selection—or a blender purchase for that matter.

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