Spokescritters

We’ve all got a soft spot in our hearts for the mascots of brands. Here’s a look at some of the best (or worst) uses of anthropomorphic food, objects, and the entire animal kingdom as brands.

Going and Going

Posted April 12, 2017, under Spokescritters

One of the most recognizable spokescritters in America is a pink toy rabbit wearing Ray-Bans. With a surveyed 95% consumer …

The Test of Time

Posted August 10, 2016, under Spokescritters

Recently we mentioned the considerable staying power of some corporate mascots (or spokescritters, as we often call them), specifically citing …

Charitable Characters

Posted November 18, 2015, under Spokescritters

The use of cartoon characters as spokescritters for charities — particularly children’s charities — has a long and storied history. …

The Spokescritter That Time Forgot! …Almost

Posted September 23, 2015, under Spokescritters

There are few better examples of extreme cultural differences than Japan vs. the Western world. While it’s entirely possible for …

Client Spotlight: The Gill Corporation

Posted August 12, 2015, under Spokescritters

Spokescritters used to be ubiquitous. Back in the day, everyone had a little guy. Pens had a little guy. Tuna, …

A Literacy Interpretation

Posted July 8, 2015, under Spokescritters

There is another way that books are advertised besides plastering their covers everywhere: the more general American Library Association “READ” …

Here Comes Santa Claus

Posted December 17, 2014, under Spokescritters

Nothing says Christmas like Santa Claus, right? I mean, here is the spokescritter that ties it all together for the …

Famous Faces

Posted November 5, 2014, under Spokescritters

In most professions, one is expected to “pay dues” and “work their way up.” It’s no different for acting. Sure, …

Frightful Films

Posted October 15, 2014, under Spokescritters

Most holidays are celebrations of one sort of love or another: Christmas, Valentine’s Day, Thanksgiving. Even St. Patrick’s Day as …

Part of Your Complete Breakfast

Posted September 10, 2014, under Spokescritters

Cereal companies have known for ages that the basic cereal grains are pretty difficult for anyone under the age of …

Cauldron

Posted October 15, 2009, under Gee Whillickers!, Legacy, Spokescritters

Spokescritters! Dressing Up for Success Spokescharacters are like costumes for brands and corporations. Just like trick or treating, the more …

Fat

Posted June 15, 2005, under Ad Absurdum, Gee Whillickers!, Inspired Ideas, Legacy, Spokescritters

Spokescritters! Twinkie the Kid Conceived in 1971, Twinkie the Kid, spokes-sidekick for the golden-yellow snack cake. Well, we all know …

Psychic 8 Ball

Posted November 5, 2003, under Ad Absurdum, Gee Whillickers!, Gosh, That's Handy!, Legacy, Spokescritters

Spokescritters! Smokey Bear From the editors: Talk about paranormal! We selected Smokey for our Spokescritters feature well over a month …

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