Vocabularama

Any discipline or field has its own specialized lingo, and the graphic arts are certainly no exception! But you don’t need a Rosetta stone to speak our language; we’re happy to translate.

The Hidden Art of Composition

Posted February 4, 2017, under Vocabularama

Unless they’re in “the business,” most people probably don’t think about the arrangement of an image or shot. But consciously …

Words to Read By

Posted March 18, 2015, under Vocabularama

Typography is a field that has a surprising amount of odd terminology. PS: If you like knowing the names of …

Words to Internet By

Posted March 11, 2015, under Vocabularama

With the rabbit-like proliferation of smartphones and tablets, the day of the desktop computer is waning — and nowhere more …

Words to Design By

Posted March 4, 2015, under Vocabularama

As you may have noticed, the Lunch Meat has departments — you can see them at right. Clicking on those …

7 Weird Reasons Why What Happens Next Will Shock You

Posted August 13, 2014, under Vocabularama

Look, daily-content websites. We get it. You want people to click on your articles because advertisers pay for impressions, and …

Cake

Posted July 15, 2007, under Gee Whillickers!, Legacy, Vocabularama

Gee Whillickers! Betty Crocker: The Original Martha Stewart Let’s start off with the not fully known fact that Betty Crocker …

Origami

Posted August 15, 2006, under Gee Whillickers!, Gosh, That's Handy!, Legacy, Vocabularama

Gosh, That’s Handy! Folding Webpages Though a hot new web term, the phrase “above the fold” originally hails from the …

Diamond

Posted May 15, 2006, under Gee Whillickers!, Legacy, Vocabularama

Gee Whillickers! Selling Rocks The novelty item known as the Pet Rock was a marketing phenom of the 1970s that …

Newspaper

Posted July 15, 2005, under Gee Whillickers!, Inspired Ideas, Legacy, Vocabularama

Gee Whillickers! Newspaper and Twain For a time in his life, Mark Twain was the editor of a small Missouri …

Bugs

Posted May 15, 2005, under Gee Whillickers!, Legacy, Spokescritters, Vocabularama

Spokescritters! The Good the Bad and the Ugly The Orkin Man™Otto Orkin founded the company that would become known as …

R.I.P.

Posted October 15, 2004, under Gee Whillickers!, Legacy, Vocabularama

This Just In… Rigney Graphics Lunch Meat™ Is Served! Yes, folks. A beloved brand name is dead… and with a …

Rocket

Posted September 15, 2004, under Gee Whillickers!, Legacy, Vocabularama

Gee Whillickers! Twinkle, Twinkle Little Ad? Enjoy the unadulterated beauty of star-studded night sky while you still can. Unless you’re …

His Master’s Voice

Posted August 15, 2003, under Gee Whillickers!, Gosh, That's Handy!, Legacy, Spokescritters, Vocabularama

Spokescritters! The Nipper Saga Nipper is one of the more sophisticated and beloved of advertising brand icons. In the United …

Electronic Mail

Posted July 15, 2003, under Gee Whillickers!, Legacy, Vocabularama

Gee Whillickers! The First Text Smiley The smiley 🙂 and its many variants are making their punctuated way into the …

Sugar MeatOs

Posted June 15, 2003, under Gee Whillickers!, Legacy, Vocabularama

Gee Whillickers! Explosive Cereal! Artwork from Kellogg’s first ad, placed in 1906, and an early package. W.K. Kellogg was a …

The Key

Posted March 15, 2003, under Gee Whillickers!, Gosh, That's Handy!, Legacy, Vocabularama

Gee Whillickers! Absolut Design Andy Warhol was among a group of preeminent artists enlisted by Absolut to create a series …

X-Ray

Posted February 15, 2003, under Gee Whillickers!, Gosh, That's Handy!, Legacy, Vocabularama

Gee Whillickers! “Editing Room Floor” Captions Here’s a behind-the-scenes peek into the making of a Rigney Graphics Lunch Meat™. We …

Rigney Cube

Posted January 15, 2003, under Gee Whillickers!, Gosh, That's Handy!, Legacy, Vocabularama

Gosh, That’s Handy! You can’t please all of the people all of the time, but there are majorities you can …

Christmas

Posted December 11, 2002, under Gee Whillickers!, Legacy, Vocabularama

It’s that time of year again—the season of ads with talking giraffes, celebrities chatting about consumer products and the perennial appearance of Santa in an unusual or embarassing situation.

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