OUR WORK

The MarCom New Media team came together after each of us worked in corporations and at advertising agencies and or PR firms over the years and left, because consulting was more fulfilling.  We have all won awards for our work, and we are each really good at what we do.

MarCom provides strategic marketing, communications, business-to-business and investor relations (IR) strategies that have proven to be effective in preparing our clients for increased revenues. Whether you are an emerging company on a fast track, or successfully established in your industry and need strategic guidance towards the future, MarCom is the solution.

As the Internet emerged, we noticed that many companies were not consistent, or synergistic in their strategies for marketing, advertising and public relations.  Many clients had different agencies, none of which knew what the other was doing, so the result was that they were spending too much money and not getting the best results.

The bottom line is that we all agreed that the most important thing we can understand as marketers is that we need to first “get inside the client’s challenge.” Once the challenge, or challenges are identified, we can put a strategic plan together that will in effect allow our clients “go to market,” for measurable results.

Now, the Web has changed everything. But most companies still do not realize the importance of synergy with their online and offline marketing strategies and tactics.  For example, Search Engine Optimization (SEO) works better when it is carried out throughout all the marketing and PR disciplines.

We don’t just move product, we move people. We learn everything we can about your products and services, your competitors, and what’s really important to your customers. When we market a product, we view your customer’s needs, desires, attitudes, and dreams. What motivates them to purchase? Looking at people from every angle gives us the edge to develop brand positioning and a strategy. It could be through a package, an ad, a TV commercial, a display, a website, a video or an event.

Typically companies should be spending approximately 10 percent of their revenues on marketing alone, and more if they are in fast track mode.  Our team is capable of coordinating all of your marketing efforts for a better return on investment (ROI). And the nice thing about Internet marketing is that it is measurable.

Key Customer Benefits MarCom New Media will:   Provide the ‘face and personality’ for your company.   Articulate who you are, and why you differ from your competition.   Get you ranked at the top of the search engines pages.   Help accomplish your short and long-term business  goals.   Launch and support the creative process for design, image and branding of your company and  its products and services.   Facilitate your  fund raising, executive management infrastructure, partnership development and sales.   Flesh out your corporate strategy and short and long-term goals through comprehensive business plans.   Develop key messaging, collateral materials, competitive research, special events, speaking opportunities, trade shows participation, customer testimonials, and case studies.   Utilize an entire spectrum of marketing strategies  to reach your target customers.   Work with your board of directors and functional marketing groups to ensure that key outbound messages, concepts, design and materials are consistent.   Facilitate internal and external workgroup alignment training to support all functional corporate divisions.		Recent Clients (alphabetical) Acutrack, Inc. (www.acutrack.com) CyberDefender Corporation (www.cyberdefender.com) Entertainment Career Connection (www.recordingconneciton.com) Iolo Technologies, LLC (www.iolo.com) Kazanjian Brothers’ Jewels for Charity (www.jewelsforcharity.org) Pacific Island Reservations (www.pacificislanddsreservations.com) Peternity, Inc (www.peternity.com) Rocco Basile (www.roccobasile.org) The Wiley Protocol (www.thewileyprotocol.com)

Internet Statistics

Lifestyles of Health and Sustainability(LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.