ADVERTISING AND DESIGN

The world doesn’t need another advertising agency. What it needs is more great advertising that people notice. We can do that, thanks to Creative Director Brad Stone, who spent years branding products at companies like Disney, Warner Bros., ESPN, Guess, MGM, Ralph Lauren, Rampage, and countless other brands. He provides our clients with superior concepts for brand identity and advertising campaigns. Check out his advertising success stories.

Internet advertising campaigns are efficient and economical, while offline advertising such as print ads, direct marketing, or radio and television broadcast advertising are all marketing channels that will continue to brand companies for as long as these mediums exist. Our job is to determine what motivates people to purchase the things they do so we can develop objectives, brand positioning, and a solid strategy.

MarCom will define the ‘face and personality’ for your company – who you are, why you are different from your competitors, and how you fill a market niche. Then we can build great creative campaigns that will bring results. It could be through a package design, a radio spot or TV commercial, a display, your website or a viral ad campaign.

Ultimately, carefully targeted, cutting edge creative strategies will communicate your brand, meet your consumers’ needs and achieve results. Let MarCom help.

Our advertising and design services include:
Advertising Campaigns
From concept, design and copy to media placement, online or off, MarCom’s team members have been experts with successes in the arena of advertising for years.

Branding
Whether you are need a new logo for corporate identity or a new product, sales collateral, or a new ad campaign, MarCom handles everything from strategic objectives to design to production, working with all functional marketing groups.

Collateral Materials
We produce catalogs, direct mail (concept, design, print production and fulfillment), promotional materials, annual reports, catalogs, display design, mailers, press and sales kits, signage and packaging.

Corporate Identity and Branding
Targeted brand positioning and product identity sells. This is done via logo development, business cards, letterhead, and other corporate ID collateral.

Design Services
We have the best graphic and web design teams available to assist you - from concept to design and fulfillment of everything from logos and collateral materials to online campaigns, ads, promotional materials, product packaging, web design and exhibit design.

Direct Mail
Concept, design, print and fulfillment. We will also assist with purchasing your lists.

Film/TV/Video/VNR Production
We product short videos for YouTube or Google video, and video news releases, satellite media tours, training videos, sales presentations, commercials, infomercials, and corporate news magazines.

Licensing Programs
We can help you expand through licensed product development and design.

Logo Development
Concept, design and production.

Media Planning and Buying
If you want to advertise, you will need our help with research, planning, negotiating media and tracking results of any ad campaign, whether online or offline, from print to Google ad words. We can negotiate and purchase media in trade and consumer magazines, newspapers, television, radio and on the Internet.
New Media Marketing
Integrated online marketing and advertising on web sites, tiles, banner ads, and video.

Online advertising
Sold on impressions, online ads will increase your chances for visibility in targeted categories. It is the new way to track customer behavior and get ROI for your ad dollars. The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool to brand companies and get customers.

Pay per Click Advertising (PPC)
Using search engines, advertising networks, and content websites or blogs, we will develop sponsored links or ads that appear next to or above the natural organic results on search engine results pages, in a shaded color. You as an advertiser would pay only when a user clicks on your ad to visit your website.

Promotions
MarCom has spent years doing successful creative campaigns for million dollar themes, promotional mailings or in-store events.

Strategy
We will develop business and marketing communications plans and road maps, and strategic creative briefs, in addition to online SEO and advertising analysis and strategy.

Trade Show Booth Design
MarCom will not only design your trade show booth, we’ll also bid vendors and get the booth built.

Viral Email campaigns
From concept and design, to purchasing opt in lists, and disseminating via the Internet, our viral campaigns will grab people’s attention.

Website Design
Between our strategic approach, creative concepts, and companies like our partner, Rigney Graphics LINK, we have website design covered – from concept to execution. After all, if you like this website, just imagine what MarCom and Rigney can for do for you. 

Internet Statistics

Advertising spending in US is expected to increase almost 4% in 2008 compared with 2007, when spending was up about 3%. Worldwide spending is expected to go up 7% in 2008, after an anticipated 6% increase in 2007.

Commercial email expenditures will skyrocket, seeing the largest increase in direct marketing advertising spending in the insurance sector at 23.4 percent a year from 2007 to 2012.

Increases in broadcast advertising spending are expected to reach 6.2 percent annually between 2007 and 2012.

Direct marketing-driven sales are expected to grow at a rate of 7.6 percent a year from 2007 to 2012.

Sources: GroupM, New Media Emergence in DM & Brand Report (5/1/08)

SERVICES

 Marketing
 Onsite Search Engine Optimization
 Offsite Optimization
 Social Media Marketing
 Advertising and Design
 Public Relations
 Coaching and Corporate Training
Online Ad Spending
Overall US online ad spending will be surprisingly resilient, even if the economy slides into a recession. With money tight, marketing executives will continue to gravitate toward the Internet, looking for more measurable ad formats to buttress their positions.
US Online Advertising Spending: 2001-2011
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