| In today’s marketplace, the biggest challenge facing companies is how to communicate their story internally and externally over multiple channels, including the Internet.
Is your website optimized properly? Does your company’s name appear on the first pages of the search engine listings? Are there negative posts on the Internet about you or your company? Are your website visits turning into sales? Is your company and its products or services being mentioned in the media, or in online blogs? If not, we can help.
MarCom New Media specializes in Go To Market solutions for clients looking to succeed. We will put experienced executives on the case who know how to develop immediate and stable revenue business. MarCom offers the latest cutting edge services that will help provide rankings in the search engines so your company name and key words associated with your products and services will come up within the first page of the search engines. Or we can create a synergistic creative add campaign for your trade publications, assist with a trade show, or produce a short video for YouTube.
When it comes to Online Optimization, MarCom was already doing Search Engine Optimization (SEO) when our client Pacific Islands Reservations had one website in 1996. With 12 websites today, we have helped them maintain a top ten ranking in Google, MSN and Yahoo for more than a decade.
Offsite optimization boosts your search engine presence and generates buzz about your website. The most important offsite optimization tactics are link building via related websites, social media marketing, blogging, directories and electronic PR. Links to your website are the trump card for higher rankings.
Marketing has changed from one way publishing and broadcasting to two way conversations. Web 2.0 is an excellent platform to integrate on and offline tactics to create a real-time dialogue with each individual customer, and track your marketing results. Traditional marketing goes hand in hand with online strategies today, helping launch and maintain the new online social media campaigns.
While the traditional media are changing, the Internet has put the public back into public relations. New media encourages two-way communications between you and the public. That’s why we use the foundation built by yesterday’s public relations strategies, and today, the stage now includes the Internet’s online communities.
MarCom has assisted companies in training teams for years – from team productivity to media relations to crisis management. The benefits include accelerated learning, improved media relations skills and increased revenues.
Whether you are an emerging company on a fast track, or successfully established in your industry and need strategic guidance towards the future, MarCom is the solution.
Call us today at 323.650.2838 for a custom quote. |
