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Article Submissions
One topic can be written six ways to Sunday and submitted to numerous article directory sites on the Web. Our team is especially skilled at optimizing this content properly and linking it back to your website for the best search engine visibility.
Blogging
Trusted communities are forming all over the Internet, and blogs increase the search visibility for online audiences. We can ghostwrite your blog, or train you on how to get the best return for blogging on the Internet.
Blog Tours
MarCom was one of the first teams to perform blogger and podcast tours. There is a trick to how and why they cover our clients.
Directory Submissions
From Yahoo! to Business.com, and many other directory sites, this is an SEO must for quality links back to your site. We will post optimized directory listings on your behalf.
Double Decker Linking
For doubling traffic on your existing ranked keywords. This is where you see two listings for the same site, one on top of the other which is indented.
Electronic Newsletters
Relationships are critical to your business, so opt-in customers love getting your latest news with tips and specials via email. Optimized newsletters remain housed on your website so the search engines will find you.
Electronic PR
If you want to be featured in online news sites such as Google or Yahoo! News, and get your story picked up by blogs and social news websites, this must be part of our strategy. Optimized online press releases that go out via RSS feeds are the fast way to get visibility. We use electronic newswires like PR Web and MarketWire to get your story out.
Email Campaigns
Clever and creative emails campaigns get people’s attention, while tracking and measurement technology can track sales. Viral campaigns work best, while opt in customers will watch for special promotions and news. |
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Launching Pad
A link building strategy for launching websites and increasing an existing sites keyword performance. This helps negate the Google sandbox. Requires separate screensaver, toolbar, white paper, video, and e-book for each keyword to work.
Link Building
Part of offline optimization, this helps build unique links from the Internet to your website.
Online advertising
increases your chances for visibility in targeted categories. Sold on impressions. It is the new way to track customer behavior and get ROI for your ad dollars. The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool to brand companies and get customers.
Pay per Click (PPC)
This is an advertising model used on search engines, advertising networks, and content websites or blogs. Sponsored links or ads appear next to or above the natural organic results on search engine results pages, in a shaded color. Advertisers pay only when a user clicks on their ad to visit their website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown.
Socializing Web Content
People like to share good information, and tagging and bookmarking links to your site will increase traffic and improve SEO.
Videocasts
You Tube and Google video, along with many other video sites is how your customers are interacting with new media - listening, watching and interacting. You need to be there so they can find you through interactive podcasts, videos or Webcasts that link back to your site. MarCom concepts, tapes, edits and produces short videos including Vlogs, podcasts or how-to videos. Viral campaigns can achieve more impact than network television buys at less than one percent of the cost. |
