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Collateral Materials
If you’d like hard copy press kits, brochures, corporate backgrounders, customer testimonials, screenshots and artwork, MarCom will strategize, write and print them. We will also optimize another version of these materials for the eco-friendly Internet.
Editorial Calendar/Award Opportunities
The Internet provides a myriad of ways to research editorial calendars and award opportunities with top-tier media. Let us do this research and contact them for coverage or inclusion in their articles and broadcast segments.
Investor Relations PR
If you need help communicating with your stockholders then we can help. We have done it many times before for major corporations and with our strategic IR PR partners, we can get the job done.
Key Messaging
What are you trying to say? Let’s define your corporate and product messages. An ongoing process as your company grows, MarCom will help refine these messages as perceived by the media, including bloggers and podcasters.
Launch Schedules and Early Site Reviews
We will formulate a “how to review” strategy for a new website, create a launch schedule, and develop an editorial walkthrough, a reviewer’s guide. Then we can pitch the media.
Media Database Creation and Maintenance
Who do you want to cover your products? With the help of Vocus media database, we can research your print and electronic media outlets, worldwide. |
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Media Training
Are you ready for the media? If not, you should be, so let us practice with you. We are experts at training our clients for print, radio or television media relations, and that includes crisis PR too.
Media Relations
Getting the media’s attention to do reviews of your products in trade, business and consumer publications takes MarCom’s special skills and years of experience. So does pitching bloggers and podcasters to make sure your story gets told in online communities too.
Press Kits/IR Packages
Prove that you are a viable company. MarCom develops, writes, designs and produces the best press and investor relations kits. We have been doing it for more than 25 years. And we’ll make sure you get interactive online versions too.
Press Tours
Sometimes it is a good idea to book one-on-one meetings to share your messages with the media. We schedule press tours to coincide with key company announcements by determining dates, cities, target contacts, speakers and press materials.
Speaking Opportunities
MarCom continually researches and submits proposals for placing our client’s spokespersons in front of speaking opportunities. And nowadays, we coordinate Webinars online too.
Trade Show Event PR
PR support for pre, onsite and post PR activities surrounding trade shows might include VIP press receptions, promotional contests or a pre show email blast. |
