Welcome to the repository of our state-of-the-art, whisper-quiet and news-O-matic e-newsletter—transmitted monthly and featuring reg-U-lar columns that will interest and edify U! Tool around here to soak up the past goodness that has been preserved so far for all to enjoy and then use the form to the right to subscribe to our monthly e-mailings so you don’t miss a morsel!

Strange Bedfellows

Posted March 8th, 2017, under Ad Absurdum

A widely known aphorism about advertising is that “sex sells.” It’s one of those “everyone knows” things, and has been …

The Hidden Art of Composition

Posted February 4th, 2017, under Vocabularama

Unless they’re in “the business,” most people probably don’t think about the arrangement of an image or shot. But consciously …

Smoking Gun

Posted January 4th, 2017, under Gee Whillickers!

A very common New Year’s resolution is to quit smoking. This reminded us that a few years ago we did …

Christmas Missives

Posted November 9th, 2016, under Gee Whillickers!

The end of year holiday season is always chock-full of traditional activities, such as throwing parties, singing on neighborhood doorsteps, …


Posted October 12th, 2016, under Ad Absurdum

It takes a lot to stand out as an advertiser. This has always been the case — and never more …

Sights for Sore Eyes

Posted September 14th, 2016, under Inspired Ideas

The Secret Life of Walter Mitty (2013) is an amazing film. Not because of the preachy “go have insane adventures …

The Test of Time

Posted August 10th, 2016, under Spokescritters

Recently we mentioned the considerable staying power of some corporate mascots (or spokescritters, as we often call them), specifically citing …

It’s Cool Inside

Posted July 13th, 2016, under Ad Absurdum

Summer’s here, and in a year that’s already the hottest on record worldwide, it’s a beast. It’s times like this …

Chasing the Bucket

Posted June 14th, 2016, under Gee Whillickers!

Most people, when they think of marketing, usually think in terms of actual advertising – TV spots, billboards, magazine ads, …

The More Things Change

Posted May 25th, 2016, under Gosh, That's Handy!

You may have heard the expression, “The more things change, the more they stay the same.” Whether you first heard …

Critical Thinking

Posted April 28th, 2016, under Gee Whillickers!

Most people don’t enjoy being criticized, despite the fact that being called out and corrected is an important factor in …

Glimpses of the Future

Posted March 31st, 2016, under Gee Whillickers!

The powerhouse festival/conference series that is South by Southwest recently concluded, and the news coming out of Austin has been fascinating on many levels, very much including from an advertising standpoint.

Rigney Graphics Lunch Meat


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