"Editing Room Floor" Captions

Here's a behind-the-scenes peek into the making of a Rigney Graphics Lunch Meat™. We couldn't resist including some alternate ideas for the Johnson feature above that didn't make the cut.

• Dr. Johnson's diagnosis: Rigneygraphitus!
• Dr. Johnson reveals his cure for designer's block!
• Dr. Johnson has discovered the single source of all creativity!
• Dr. Johnson says it's nothing a little Rigney Graphics won't handle.
• Thanks to the miracles of modern technology, Dr. Johnson can see the Rigney Graphics inside everyone.
• Dr. Johnson warns against the irresponsible use of Rigney Graphics.
• Looks like those Rigney Boys are hitting people with the "Rigney Graphics" baseball bat again.
• Dr. Johnson discovered that Rigney Graphics' bubblegum doesn't dissolve.
• Dr. Johnson says, "There's a Rigney Graphics logo in his head."
• Dr. Johnson's advice, "Stop slamming your head on the Rigney Graphics!"

Got Font?

Ever wanted to have a font just like dear ol' dad? Or one like that pesky competitor? Well now you can, using the WhatTheFont font recognition system. Upload a scanned image of the desired font from a publication, site, or ad campaign and they'll show you the closest matches in their database!

Was Movable Type "Lifted?"

	Here, on these rulers,   the relationship   between points, picas   and inches is shown.

Picas and Points

A pica is a unit of measurement used in graphic arts and type. There are very close to 6 picas to an inch.

A point is equal to 1/12 of a pica. So: 12 points to a pica and just about 72 points to an inch.

According to the dictionary, pica in Medieval Latin meant "a list of church services." So, you can see the early connection between text and this unit of measure, which would become a standard as typography evolved; and the measurement and calculation of the lengths of text columns became an integral part of typesetting.