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This is the original painting, showing the Edison-Bell cylinder phonograph. |
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The Nipper Saga
Nipper is one of the more sophisticated and beloved of advertising brand icons. In the United States, we know him as the "RCA dog." But this cute little mutt-turned-model was actually of English descent, born in Bristol, England, in 1883.
Here's how it began. Nipper became the pet of the Barraud brothers, Mark and Francis. Francis noticed the pooch would listen attentively, head cocked, to an old phonograph and it occurred to him that the dog might be waiting to hear his master's voice. Years later this inspired him to paint the famous oil now known as "His Master's Voice."
Masculine Women and Feminine Men record label. Huh?
Barraud painting one of the 24 copies of "His Master's Voice."
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The work portrayed an Edison-Bell cylinder machine, and Francis first offered to sell it to that company. Edison-Bell declined. Advised to brighten up the painting, he visited the Gramophone Co., Ltd. in London to borrow a brass horn. The company became interested in the painting, if he would agree to replace the phonograph in his original painting with the company's new disc gramophone.
His Master's Voice
This painting is the finished product that hung on the wall of Gramophone Co., Ltd. It was first used as a trademark in 1900 in England and was called "Dog and Trumpet." Emile Berliner, inventor of the disc gramophone, brought the painting to the United States. Retitled "His Master's Voice," it became the trademark of the Victor Talking Machine Company (much later RCA Victor and then just RCA).
Along with the original painting, Barraud also painted some exact copies. He produced the copies in precisely the same way he created the original, by painting the dog with the Edison cylinder phonograph and then painting over it with the Gramophone. Today the replica is on display at the Capitol Records Building in Hollywood, California.
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Next Month...
Due to the anticipated overwhelming acclaim and renown of this new column "Spokescritters," we've decided to make it a regular column!
Next Spokescritters: That overly excitable blob of flour and water we all know and love to poke, the Pillsbury Doughboy.
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Brand:
A trademark or distinctive name identifying a product or a manufacturer. Also Brand Name or Trade Name.
[Middle English, torch,
from Old English.]
Icon:
An important and enduring symbol.
[From the Greek eikon, to be like, seem.]
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Brand Icon:
These include the large cast of spokes-characters* that vie for the elite status of "household name"; you know, sugar-shocked tigers, smoking cowboys, giants of the jolly variety, tubular tire men, formally dressed peanuts, cute globs of ticklish dough, and more.
*adapted from "spokesman"
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| That's gonna leave a trademark!
We'd like to tell you that we've never had a client come to us with a company/product name, logo or trademark-able item that we didn't have to change or totally revamp mid-project because it was discovered there was a conflict with an existing trademark. We'd like even more to tell you that it hasn't happened more than once, but, alas....
So, here's a helpful tool, brought to you by no less than your very own U.S. government, that will help answer your questions, point your way and walk you though some of the process of trademarking:
United States Patent and Trademark Office
http://www.uspto.gov/
Basic Facts About Trademarks
http://www.uspto.gov/web/offices/tac/doc/basic/
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Not quite full? Raid our repository of past meat—the freshness is locked in and it's still mmm-good! |
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