What is color? Color is light. And light is a wave. Huh? Alright, we'll avoid a big science lesson. The colors we see in the world are, for the most part, reflections of light on the surfaces around us.

A blue surface is such a color because it absorbs all visible light except blue. That's why black makes for a sweltering car color—it absorbs the most light.

The Making of a
Rigney Graphics Lunch Meat™!

We had so much fun putting together the main art for this month, we decided to offer a look behind the curtain—show you the progression of composited photos, color enhancements and imaging effects that went into making the final image.

You may get a better idea of how it all developed by looking at the raw stock photos that were used (shown below).

Goldfish Snacks

This month it's about two spokesfish from the early '60s.

Here is an excerpt from a "tune" they used in a recent ad campaign:

"Here's our jingle
for Goldfish
We wrote a song
for Goldfish

"The wholesome snack
that smiles back
Until you bite their
heads off . . ."

The Goldfish's website expresses a lighter kind of insouciance, but is worth checking out. http://www.pfgoldfish.com

Charlie the Tuna

In ads, Charlie's always trying to learn good taste. But the answer is always "Sorry, Charlie. StarKist wants tuna that tastes good, not tuna with good taste."

1963 Heinz acquires StarKist and "Charlie the Tuna" becomes a national media star.

The original Charlie was a cool New York hustler who was always looking to get taken by StarKist as a shortcut to gaining status. His motto was "the shortest distance between two points is an angle."