 |
|
|
|
No one is really sure what flavor "pink" is exactly. But even though gum comes in many flavors, pink is best. No matter how long it lasts or how sludge-like or rubbery a wad it becomes, if it starts pink and finishes pink, it’s the best. Why? Because pink is the color of Lunch Meat.
|
|
|
 |
|
|
|
|
|
|
I Hope You Brought Enough Blubber for the Rest of the Class
Round about 1906, Frank H. Fleer invented the world's first bubble gum product. It was never sold to the public because it was too sticky and brittle. Also, it was named and was going to be marketed as "Blibber-Blubber."
He had founded the "Frank H. Fleer Corporation" which would later become a giant in the baseball card market and would earn historic distinction as the gum industry's longest-running corporation. It has since been auctioned off to baseball card maker Upper Deck.
So, how did the Fleer Corp. survive a horrible product with a worse name? Let's look back to the year 1928. An employee of the Frank H. Fleer Corporation developed a formulation for the gum that was as successful as it was brightly colored pink. The name of the improved chewing product also received a significant upgrade: Double Bubble, bubble gum.
 |
|
This incredibly rare Fleer baseball card was produced in 1923 (Eddie Collins, Second Base, Chicago White Sox). The message on the back of these cards read "Every Five-Cent Package of Fleer's Bobs and Fruit Hearts contains a picture of a famous person. Get the complete set of 120. FRANK H. FLEER CORPORATION, Philadelphia." |
|
|
|
|
|
|
|
|
|
|
 Meet Bazooka bubble gum's spokesboy, Bazooka Joe. This little guy was dreamed up in 1954, though he became truly famous as the protagonist of the Bazooka gum wrapper comics, cracking simple one-liners and such witty pronouncements as, "If you don't have anything good to say about someone, you're not thinking hard enough." He's been updated over the years, as has his cast of supporting characters, but the style and format have remained the same. |
 Bazooka Factoids:
• Bazooka gum was developed right after WWII.
• The gum was named after a musical instrument from the 1930s.
• Comics were introduced in 1953 to add extra interest.
• Over 700 comics have been developed over the years. • There is nothing wrong with Bazooka Joe's eye. He wears a patch because it makes him more "interesting." |
|
|
|
|
|
|
|
|
 |
|
 |
|
|
 |
|
Not quite full? Raid our repository of past lunch meat—the freshness is locked in and it's still mmm-good! |
|
|
|
|
|
|
|
|
|
|
|
|
|
Promotional Gimmickists Strike New York
