The big, dramatic image you see on many websites, usually on the home page, is called the “hero image” or “hero graphic.” It’s often the first visual you see on a site, so the hero image pulls a lot of weight in terms of conveying tone and message.
When the real-life heroes at Hyperspring came to us for new and improved branding and a website, we got an opportunity to apply a web term in a very literal way.
Hyperspring has earned a sterling reputation as consultants, staffers and trainers in the energy sector. Their efforts have saved countless man-hours and jobs for companies throughout the United States.
With all the good they do on a daily basis, incorporating their logo into a classic heroic pose on their home page was a no-brainer.