Gee Whillickers!

Logo Augmentation

Ryanair, a European airline which handles 24 million passengers a year, has given its flying angel logo—bigger breasts.

The earlier logo is pretty gender-ambiguous and while the new version isn’t too ambitious, it is clearly more feminine.

Chief Executive Michael O’Leary is said to have ordered the “image boost” on 150 of their new Boeing 737-800 aircraft and that the bustier logo will adorn the fuselages of the whole fleet by 2005.

A spokesman for Ryanair said, “We decided to give our customers a more uplifting experience. We think she is rather aerodynamic.”


Spokescritters!

Mr. Peanut

1916

2004

As with quite a few food-related brand icons, Mr. Peanut sprang not from the mind of Madison Avenue, but from a youth who entered a trademark contest. The prize: $5. Two years later Mr. Peanut’s ads began appearing in The Saturday Evening Post. Dressed for success, right away Mr. Peanut achieved just that.

He promoted World War II saving stamps, he was a star attraction at the New York World’s Fair in the ’60s, he’s been a float in the Macy’s Thanksgiving Day Parade, has his own fan club (the “Peanut Pals”), and to this day still tours the U.S. in his “Nut Mobile” which is, as you might imagine, nut-shaped. This is all in addition to selling billions of peanuts and snack goods for almost 90 years!


Gee Whillickers!

Be Afraid, Be Very Afraid of Flying

In the late ’60s, Pacific Airlines (PAL), a commuter airline on the West Coast, hired award-winning advertising executive and comedian Stan Freberg (additional credits too numerous to bother listing).

His insouciant and “unconventional” ad ideas were his trademark and, true to form, when Freberg went to work he suggested to PAL that they poke fun at the one thing which airlines never mention—fear of flying.

At Freberg’s direction, full-page ads were placed in various newspapers, starting with a grabber like, “Hey there! You with the sweat in your palms,” and then rolling into it with, “It’s about time an airline faced up to something: Most people are scared witless of flying. Deep down inside, every time that big plane lifts off that runway, they wonder if this is it, right? You want to know something, fella? So does the pilot, deep down inside.”

He also arranged for PAL flight attendants to hand out survival kits containing rabbits’ feet and the book The Power of Positive Thinking and, whenever a plane rolled to a stop after a landing, had the attendants exclaim, “We made it! How about that!”

Unfortunately, PAL didn’t make it. Months later, PAL merged with two other airlines to form Air West, and ultimately, through a series of mergers, became a part of Delta Air Lines.


Ad Absurdum!

Pssst, Stewardess Watchers

Circa 1970

With several airlines all flying the same route between San Francisco and LA, how did the comparatively small airline PSA earn a 50 percent market share? One word: stewardesses!

Initially, flight attendants wore traditional two-piece military style business suits, but around ’62, PSA departed from tradition and introduced the formfitting “banana skin.” Needless to say the public went—bananas! Sorry.

As a footnote, PSA also has the distinction of being the first airline in history to be hijacked; not by terrorists, but by a mechanic on behalf of the plane’s disgruntled owner.

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Promotional Poster

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