Gee Whillickers!

Take two of these and call me if you’re still alive in the morning…

Before the awareness of the destructive effects and addictive nature of drugs became obvious enough for them to be regulated or outlawed, cocaine was billed as an “instantaneous cure.”

For a very long time now, many packaged and marketed products (medicinal and non-medicinal) have contained powerful, addictive psychotropic drugs, such as cocaine, opium, heroin, amphetamines and more; for just about every ailment you could name or even make up.

Cocaine was once so popular as an ingredient it often appeared as the most prominent message on the packaging—even when the product contained coca leaves and no actual cocaine. One German chemical and pharmaceutical company’s marketing even boasted its leading position in the world’s “cocaine market.”

In 1887, Mrs. Winslow’s Soothing Syrup contained 65mg of morphine per fluid ounce for teething babies.

The “miracle cure” is an ancient concept and today it is a multi-billion dollar industry.

“Medicated” Marketing
In 1997, FDA rules permitted the pharmaceutical companies to begin what has become the furious 2.5-billion dollar a year direct-to-consumer ad campaign to get the world “medicated.” The statistics of the number of people on drugs has skyrocketed—men, women and children.

So great is the momentum of this drug campaign and the allure of the “miracle pill,” that the messaging in drug ads often doesn’t say anything other than the drug name, a long list of some of its side effects and the color of the pill you could be popping—”just ask your doctor if it’s right for you.” One recent ad actually dares the viewer to call their doctor and try their drug.

Heroin was commercially developed by Bayer Pharmaceutical and was marketed by Bayer and other companies (c. 1900) for several medicinal uses including cough suppression, asthma and pneumonia.

And the crazy thing is, because of insideous but effective marketing and PR over the past half-century, people don’t even consider it “being on drugs” or “doing drugs.” Why? Because a doctor prescribed it. Pay attention now! Doctors were, in the not-too-distant past, prescribing cocaine, heroin, amphetamines and other such life- and society-destroying drugs. And, most anti-depressants rank right next to drugs like cocaine and amphetamines on modern classification charts.

Warnings
As horrifying statistics pour in and false research and test results come to light, public pressure is forcing the FDA to require black box warnings on anti-depressants with potential side effects of violence, suicidal tendencies and death. Whole countries are now banning many of these pharmaceuticals as their actual effect on the reality of a “medicated” humanity is being observed.

This Is Your Brain…
Many illegal drugs’ negative side effects can’t begin to compare to the drugs being peddled by pharmaceutical companies today. Akathesia is one of a few nuerological disorders caused by anti-depressants and anti-psychotics. Mild cases are unsettling at best and extreme cases are a grotesque and life-ruining form of brain damage. Look up “akathesia” in your favorite search engine and see for yourself. Now, realize that some drugs were submitted to the FDA with a 1% potential for these disorders, which have now been more accurately estimated at 10-25%—and growing. Bear in mind that billions upon billions of dollars worth of these drugs have been sold, prescribed and consumed, even by millions of children.

So remember, boys and girls: Just say no—unless it’s from someone in a white coat with a medical certificate who is buying from a multi-billion dollar drug company that has a “close” relationship with the FDA.

In the past, powerful narcotics were marketed as key selling points as ingredients. They’re illegal now, but drugs have been renamed as medications and have actually become the marketed product—with side effects just as deadly or worse.


Gosh, That’s Handy!

Mood Lines

Artists and designers have been using the mood conveyed in lines, flows and geometry since before recorded history. Various design elements can convey an emotion or instill one in the viewer. These lines are a compilation of basic representations of flow or form with the various impressions they tend to produce.

(From Landscape Architecture, by John Ormsbee Simonds. Published by McGraw-Hill Book Company, Inc.)


Inspired Ideas!

1998
Announcement ad for Klim Milk. This is an odd image for the ad concept “builds strong bones.” It rides dangerously close to impressions like “deform your bones” or, less directly, the euphamism “big boned.” But, it’s apparently clever enough a concept to make appearances in other ads.

2001

2003