Welcome to the repository of our state-of-the-art, whisper-quiet and news-O-matic e-newsletter – transmitted monthly and featuring reg-U-lar columns that will interest and edify U! Tool around here to soak up the past goodness that has been preserved so far for all to enjoy and then use the form to the right to subscribe to our monthly e-mailings so you don’t miss a morsel!

White Space: Not the Final Frontier

Posted August 21, 2013, under Gosh, That's Handy!

Did you know that one of the most powerful tools in a designer’s arsenal is nothing? It’s true! But it’s …

Design Trends: Fancy vs. Flat Part III

Posted August 7, 2013, under Spokescritters

Sun Maid Girl in 1915 (left); 2006 (right) You don’t need to go to the big city or a museum …

Design Trends: Fancy vs. Flat Part II

Posted July 31, 2013, under Gee Whillickers!

In Part I, when we were talking about the current trend toward simplicity in UI design – so-called “Flat Design” – we’d …

Design Trends: Fancy vs. Flat

Posted July 8, 2013, under Vocabularama

While many debates in the design world are over technical minutiae (which is better: Helvetica or Arial?), one argument is …

Heroic Measures

Posted June 18, 2013, under Gosh, That's Handy!

The big, dramatic image you see on many websites, usually on the home page, is called the “hero image” or …

Superbrands

Posted June 12, 2013, under Gee Whillickers!

The “chest symbol” motif is a universal signifier of a superpowered adventurer/crimefighter, and it’s a motif pioneered by DC Comics, …

Superheroes in Advertising

Posted June 5, 2013, under Ad Absurdum

The record-breaking success of superhero movies in recent years proves to the world at large what many of us have …

Money

Posted May 15, 2011, under Gee Whillickers!, Inspired Ideas, Legacy

There may not have been any visuals, but the words and jingles were marketing magic for any gathered family!

Sausage

Posted March 15, 2011, under Gee Whillickers!, Legacy

“It looks good enough to eat.” An expression far too often exclusively applied to things that are inedible.

Phone

Posted September 15, 2010, under Ad Absurdum, Gee Whillickers!, Legacy

Gee Whillickers! Too Much Too Soon In 1964, the Bell System introduced the Picturephone, asserting that it was “a logical …

Pop-Ups

Posted April 15, 2010, under Gee Whillickers!, Legacy

Gee Whillickers! Snap, Crackle & Pop-up Pop Goes the Weasel Around 1995 or so, Netscape unleashed Javascript on the World …

Insta-After

Posted February 10, 2010, under Gee Whillickers!, Legacy

Gee Whillickers! Befores-and-Afters or How I Learned to Love the Bomb Not really. This tidbit has nothing to do with …

Radio

Posted December 15, 2009, under Ad Absurdum, Gee Whillickers!, Legacy

Jingle Tags If a tag line can define a product and make the product memorable, how much more effective would …

Shopping Bag

Posted November 15, 2009, under Gee Whillickers!, Legacy

Gee Whillickers! Aggravating Packaging Okay, you’ve melted your brain sifting through pages of products, and plodded through the online checkout …

Cauldron

Posted October 15, 2009, under Gee Whillickers!, Legacy, Spokescritters

Spokescritters! Dressing Up for Success Spokescharacters are like costumes for brands and corporations. Just like trick or treating, the more …

Safe

Posted September 15, 2009, under Gee Whillickers!, Inspired Ideas, Legacy

Gee Whillickers! A Pocketful of Lawsuits The 133-year-old design for the Levi’s jeans pocket has become the subject of numerous …

Slingshot

Posted August 15, 2009, under Gee Whillickers!, Inspired Ideas, Legacy

Gee Whillickers! David vs. Goliath In the story of David and Goliath, the young Hebrew David took on the Philistine …

Spy Gun

Posted July 15, 2009, under Gee Whillickers!, Gosh, That's Handy!, Inspired Ideas, Legacy

Most Americans know the Energizer Bunny. How could they not? It’s a campaign that keeps going and going. But, maybe not many in this country know or remember where the fluffy, animated toy mascot originated.

Deafening Sound

Posted May 15, 2009, under Gee Whillickers!, Legacy

Gee Whillickers! Which succeeded first? The product or the ad? Like “the chicken or the egg” proposition, one has to …

Glasses

Posted February 15, 2009, under Gee Whillickers!, Gosh, That's Handy!, Legacy

A design or layout should invite the viewer/reader in. However, it is not a valid application of this principle to make people press magazines against their noses or dent their ribs on their keyboards, squinting.

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