Welcome to the repository of our state-of-the-art, whisper-quiet and news-O-matic e-newsletter – transmitted monthly and featuring reg-U-lar columns that will interest and edify U! Tool around here to soak up the past goodness that has been preserved so far for all to enjoy and then use the form to the right to subscribe to our monthly e-mailings so you don’t miss a morsel!

Lessons from Hollywood

Posted January 17, 2018, under Gee Whillickers!

Can we just talk for a moment about how beautiful and well-executed the ad campaign is for the American Gods …

Living Color

Posted November 16, 2017, under Gee Whillickers!

Humanity’s relationship with color goes back as far as humanity itself does, and we have evolved a rich, complex language …

Brand Resuscitation

Posted September 27, 2017, under Gee Whillickers!

Sometimes a company has to take drastic action to reverse its fortunes. This can come in the form of “rebranding,” …

The Poster Children of Poor Photoshop

Posted August 24, 2017, under Gee Whillickers!

We’ve talked about movie posters before. It’s almost become a summer tradition for the Lunch Meat. We just think they …

Going and Going

Posted April 12, 2017, under Spokescritters

One of the most recognizable spokescritters in America is a pink toy rabbit wearing Ray-Bans. With a surveyed 95% consumer …

Strange Bedfellows

Posted March 8, 2017, under Ad Absurdum

A widely known aphorism about advertising is that “sex sells.” It’s one of those “everyone knows” things, and has been since pretty much the dawn of advertising.

The Hidden Art of Composition

Posted February 4, 2017, under Vocabularama

Unless they’re in “the business,” most people probably don’t think about the arrangement of an image or shot. But consciously …

Smoking Gun

Posted January 4, 2017, under Gee Whillickers!

A very common New Year’s resolution is to quit smoking. This reminded us that a few years ago we did …

Christmas Missives

Posted November 9, 2016, under Gee Whillickers!

The end of year holiday season is always chock-full of traditional activities, such as throwing parties, singing on neighborhood doorsteps, …


Posted October 12, 2016, under Ad Absurdum

It takes a lot to stand out as an advertiser. This has always been the case — and never more …

Sights for Sore Eyes

Posted September 14, 2016, under Inspired Ideas

The Secret Life of Walter Mitty (2013) is an amazing film. Not because of the preachy “go have insane adventures …

The Test of Time

Posted August 10, 2016, under Spokescritters

Recently we mentioned the considerable staying power of some corporate mascots (or spokescritters, as we often call them), specifically citing …

It’s Cool Inside

Posted July 13, 2016, under Ad Absurdum

Summer’s here, and in a year that’s already the hottest on record worldwide, it’s a beast. It’s times like this …

Chasing the Bucket

Posted June 14, 2016, under Gee Whillickers!

Most people, when they think of marketing, usually think in terms of actual advertising – TV spots, billboards, magazine ads, …

The More Things Change

Posted May 25, 2016, under Gosh, That's Handy!

Summer’s here, and in a year that’s already the hottest on record worldwide, it’s a beast.

Critical Thinking

Posted April 28, 2016, under Gee Whillickers!

Most people don’t enjoy being criticized, despite the fact that being called out and corrected is an important factor in …

Glimpses of the Future

Posted March 31, 2016, under Gee Whillickers!

The powerhouse festival/conference series that is South by Southwest recently concluded, and the news coming out of Austin has been …

Lunch Meat Holiday Snack Platter

Posted December 22, 2015, under Lunch Meat Fun Pack

It’s been a pretty good year for the Lunch Meat. We got to cover some rarely trod ground in our …

Lunch Meat Fun Pack: Charities

Posted November 25, 2015, under Lunch Meat Fun Pack

As the year draws to a close, it’s good to remember that even though the news media rivets our attention …

Charitable Characters

Posted November 18, 2015, under Spokescritters

The use of cartoon characters as spokescritters for charities — particularly children’s charities — has a long and storied history. …