Mad Science

Posted October 22, 2014, under Gee Whillickers!

Most of our articles examine the broad variety of mechanical details required to get a professional result in advertising, signage, websites, etc. Or we focus on the “Art” in “Graphic Arts,” because we know that art created for commercial purposes can still be pretty amazing.

But that’s the thing: This whole field is a commercial operation; everyone in this business makes a living by helping clients sell their products or services. We do that by bringing that art and those mechanical details to present clients’ products in the best possible light. Because commerce is ultimately an inescapable fact of modern life.

However, there are other ways to present things in a better light at the end of the day. Even if those ways kind of sound like the sort of stunts Lex Luthor or Ernst Stavro Blofeld might pull.

Controlling TIME ITSELF!

Coupled with free drinks for active players, casinos famously lack clocks within, making it easy for hapless gamblers to lose track of time until they run out of money. Department and grocery stores have similar gimmicks, messing with customers’ time sense by means as varied as the size of the floor tiles or the tempo of piped-in music.

Those folks are pikers.

Daylight Savings Time (DST) was ostensibly intended as a method of energy conservation. In Ben Franklin’s time, it was about saving candles; a century later it was to ease the burden on a fledgling electricity infrastructure. During both world wars, DST was put into effect to conserve coal and other resources.

But studies have shown that DST has little to no effect on energy consumption in the modern age. Some reports indicate it leads to more energy consumption. So why do we still do it? Well… the system also promotes commerce, in that when people get off work and the sun’s still up, they want to enjoy the daylight. So they go shopping, among other things.

So, the system’s been in place for decades, with some variations and holdouts (Arizona, for example, does not do a time change). You’d fall back to “Standard Time” in late October, adding “early evenings” to the pleasures of the creepy season.

Then, in 2007, the U.S. Congress bumped the time shift to the first week of November.

Why? Because the candy manufacturers wanted to extend the amount of time that kids could go trick-or-treating on Halloween night, forcing people to buy more candy.

Rigney Graphics is a Pasadena graphic arts company that can help you create an impact with design and marketing solutions for print and web.