Heroic Measures

Posted June 18, 2013, under Gosh, That's Handy!

The big, dramatic image you see on many websites, usually on the home page, is called the “hero image” or “hero graphic.” It’s often the first visual you see on a site, so the hero image pulls a lot of weight in terms of conveying tone and message.

When the real-life heroes at Hyperspring came to us for new and improved branding and a website, we got an opportunity to apply a web term in a very literal way.

Hyperspring has earned a sterling reputation as consultants, staffers and trainers in the energy sector. Their efforts have saved countless man-hours and jobs for companies throughout the United States.

With all the good they do on a daily basis, incorporating their logo into a classic heroic pose on their home page was a no-brainer.