Since time out of mind, designers have used lines, flows and geometry to convey mood. The positions and shapes of various design elements can convey or instill emotion.
Well-designed logos, websites, magazines and even occasional movie posters apply this principle in concert with color, font choices and negative space so you instantly get a sense of what you’re getting into.
The lines below are a compilation of basic representations of flow or form with the various impressions they tend to produce.
Published by McGraw-Hill Book Company, Inc.