Gosh, That’s Handy!
Color, Theoretically Speaking
What is color? Color is light. And light is a wave. Huh? Alright, we’ll avoid a big science lesson. The colors we see in the world are, for the most part, reflections of light on the surfaces around us.
A blue surface is such a color because it absorbs all visible light except blue. That’s why black makes for a sweltering car color—it absorbs the most light.
On a scientific sort of scale of waves it would go:
- inducting heat
- radio waves
- TV waves
- infra rays
- visible light
- UV rays
- x rays
- gamma rays
White isn’t “no color,” it’s all color. When white light is sent through a prism it separates into a spectrum, the full graduated scale of color—a “rainbow.” Black is the absence of light and hence “no color.”
What about colored glass? Well, if you pass white light through a piece of green glass, it permits only green light to pass through and absorbs the rest.
Look out for the next installment of “Color, Theoretically Speaking” in next month’s issue of Rigney Graphics Lunch Meat™.
The Making of a Rigney Graphics Lunch Meat™!
We had so much fun putting together the main art for this month, we decided to offer a look behind the curtain—show you the progression of composited photos, color enhancements and imaging effects that went into making the final image.
You may get a better idea of how it all developed by looking at the raw stock photos that were used (shown below).
This month it’s about two spokesfish from the early ’60s.
Compare Charlie with Pepperidge Farms’ sunglasses-wearing Goldfish icon, created by Everett Gager around 1962 to promote the crackers of the same name. Which came first? Dunno, but snacks created in Goldfish’s image have been selling each year to the tune of $2,000,000.
Here is an excerpt from a “tune” they used in a recent ad campaign:
“Here’s our jingle
We wrote a song
“The wholesome snack
that smiles back
Until you bite their
heads off …”
The Goldfish’s website expresses a lighter kind of insouciance, but is worth checking out. http://www.pfgoldfish.com
Charlie the Tuna
Charlie the Tuna has appeared in 85 commercials and guest appearances for StarKist since his creation in 1961 by the Leo Burnett advertising agency. In the early ’90s, Charlie was given a “makeover,” becoming a slightly slimmer, more modern Charlie.
In ads, Charlie’s always trying to learn good taste. But the answer is always “Sorry, Charlie. StarKist wants tuna that tastes good, not tuna with good taste.”
1963 Heinz acquires StarKist and “Charlie the Tuna” becomes a national media star.
The original Charlie was a cool New York hustler who was always looking to get taken by StarKist as a shortcut to gaining status. His motto was “the shortest distance between two points is an angle.”