Mounds of Rigney Marketing History
In 1930, long before Grace Emery married and became Grace Rigney and mother to Bruce Rigney, she submitted her entry in a radio contest at the age of 10.
The contest was for a new slogan for a popular candy bar: Peter Paul Mounds. Yes, the same coconut goodie now owned and made by Hersheys. The one that don’t got nuts.
The 10-dollar grand prize went to her winning entry:
“Peter Paul Mounds are oh so good,
I’d eat the wrapper if I could!”
Nice going, mom, and grandma, from all the Rigneys at Rigney Graphics.
The saying about “don’t judge a book by its cover” wouldn’t be as well known if there wasn’t a lot of cover-judging going on. It’s true, presentation and packaging influences the purchase. So why not have fun with it? Here’s a look at taking this to literal and metaphorical extremes.
You are what you eat…
So, why can’t packaging look like it too. This packaging solution, created by Japanese designer Naoto Fukasawa, stunningly mimics the fruit juice the boxes contain.
Iceberg! Right ahead!
Not an iceberg actually. It’s a commemorative packaging solution for Evian water in the shape of one of the snowy mountains of its logo.
Reduce, Reuse, Repurpose!
Clever packaging for Coconut Water from the Dominican Republic. Not so clever to the tired mom who loaded a couple of these bad boys in a cart for some fresh-baked macaroons (or so she thought)!
The HTC Evo was probably using recycled materials in a forward-thinking packaging solution, but it sort of reminds people of packaging for a microwavable food tub. If you’re like most, overloaded with acronyms and too info-loaded to remember another drop in the tech ocean, the HTC Evo is a smart phone. It was the phone that was pitted against the iPhone 4 in an independently created viral YouTube video (over 12 million views).
(Please DO NOT MICROWAVE YOUR SMARTPHONE because you read this article.)
Food isn’t the only thing that wants to look yummy!
How Green Can You Get? Move over “Biodegradable,” here comes “Edible!”
According to the EPA, 30% of municipal waste consists of discarded packaging. Yikes! When biodegradable just isn’t good enough or fast enough, there may be a new green solution coming for today’s wasteful society…
Incredible Edible Packaging
Some scientists, environmentalists and major corporations are now looking at “edible” packaging as a viable green solution. This is beyond the concept stage, with considerable resources already being devoted to the development of such solutions as potato starch packaging, intended to result in 100% product and 0% waste offerings.
While claims for the coming wave of “total product consumption” is mostly speculative and exaggerated (and sort of gross), edible packaging has, in fact, been in use for thousands of years. That’s right! The common sausage. Traditionally packaged in cleaned animal intestines, it was first noted by the ancient Greek epic poet Homer around three thousand years ago.
The Green Dream
Meanwhile, the concept of edible packaging is being pushed into our collective consciousness by visionaries, artists and, of course, Internet humorists and pranksters.
One artist’s concept of rice-paper packaging for Subway sandwiches plays off the eatery’s “eat fresh” slogan by adding “eat me” to the package design. The days of complaining about eating some of the wrapper are nearly a thing of the past, in the future it’ll be just another way to get extra vitamins in your diet.
Intego, a software developer, issued an odd press release on April 1, 2010 (note the date), claiming that its new edible software packaging for Virus Barrier X6 would be sold in bacon-flavor, while its companion Internet Security Barrier X6 would come in a roast chicken-flavored box. Intego warned that only boxes bearing the “eat me” logo would be edible.