This Just In…
We’ve Doubled Our Pleasure!
A little over a year ago, the move to our present quarters in Glendale, CA, represented a 2x increase.
Knocking down walls on its way, Rigney Graphics has once again doubled its office space.
C’mon, it’s 99¢ – it’s not like it’s a whole dollar!
The cash register was invented as the “Incorruptible Cashier.” A noisy bell, making the famous “cha-ching” sound that is now synonymous with money, discouraged sticky fingers.
Soon owners discovered that odd prices like .99 required the cashier to use the register to provide a penny change, thus virtually eliminating any “unrecorded” transactions.
Only later did it occur to the ever masterful mind of Marketing that a sum like $1.99 seemed subjectively less than $2.00.