Lunch Meat Fun Pack: Packaging

Posted May 27, 2015, under Lunch Meat Fun Pack

We’re so used to grocery-store bombast, it’s easy to forget how much work, research, craft, and artistry go into the containers for the products you see and use daily. This month, we explored the various ways that companies use packaging to sell products.

Behind the Scenes

Posted in Gosh, That's Handy!

While companies will often trumpet “new and improved” product and packaging designs, or their rebranding complete with eco-friendly logo — …

When the Message Is the Medium

Posted in Gee Whillickers!

Last week we talked about the care and precision that goes into even such prosaic marketing materials as cereal boxes. …

Typing Out Loud

Posted in Gee Whillickers!

The goal of good typography is usually to not be noticed — except where headlines are concerned. On packaging, headlines …